What is a Squeeze Page Anyway

As the title of this article asks, what is a squeeze page anyway? Basically, a squeeze page can be thought of as bait. You want someone to take the bait and sign up for something, a newsletter in most cases. This is how your mailing list is built.

This blog is a squeeze page of sorts. If you look in the upper right side of the page you will see an area to subscribe to this blog. Almost any page you go to will have some type of form for subscribing to that pages niche.

So it behooves you to put some effort into designing your squeeze page. What do you see when you land on a page? Usually something FREE being offered, a news letter, chapters from a book, videos, webinar tickets, samples, etc., usually just enough to get you interested, and entice you to want more. That is the purpose of a squeeze page, to build your list.

If you are going to offer something free, be sure it has some real value, if you don’t deliver on the promise you’ll turn your prospect sour, on you. You can get really creative when designing your squeeze page, two of the most effective emotions you will see used a lot are fear and urgency.

There are hundreds of words and phrases that evoke emotions, such as “Best Kept Secret,” “Shocking,” “FREE,” “Special Offer,” “Urgent,” you get the picture.

To your success…

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11 Comments

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  • gulrotkake

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  • Mr Squeeze Page

    December 20, 2011

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