If you have been in the business of online marketing for even a short time, you have obviously noticed that it is ever-changing. Along with its ever-changing nature, it’s becoming more crowded by the day. You must be asking yourself, where is it headed, what is the future of online marketing?
According to marketing master and longtime guru Dan Kennedy, content is no longer king, the future will belong to those who have a close personal relationship with their followers. After all, you can find the answer to practically any question or problem just by going to the Google machine and type in your question.
So how do you differentiate yourself from everyone else who is hawking the same product? This is where Dan’s thinking comes into play; you must have a personal relationship with your prospect. They must want to follow you because they feel they know you, just like a personal friend.
You must be yourself, and you will not be yourself if you are trying to duplicate someone else. You must share yourself and bits and pieces of your life, just as you would with a friend.
In closing, it is my humble opinion, that Dan sees the future as it is unfolding.
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