Since most of my blogging is done at IBOToolBox.com now, I’ll be posting the links to them here at Don’s Marketing Blog.
I’ll start with the older ones from the end of 2011 and work up to the current period.
The purpose of life is not for all of us to be the same, and least of all, mediocre. Most of us came into the world much the same, naked and no experience. We all have developmental milestones; periods in our lives where we learn the things we carry with us all our lives.
Since there are percentages of the whole, such as 97% of online businesses are mediocre, and 3% are mega-successful, there must be a commonality in play.
“The number of self-employed, “free agents” in the U.S. has risen to 25 percent of the total working population, according to a new survey released by Troy-based Kelly Services Inc. (Nasdaq: KELYA). And 90 percent of those people said they voluntarily sought to become self-employed.”
Statisticians have a hard time with the number of entrepreneurs, self-employed, business owners, marketers, etc.; as the definitions of each term can vary wildly. Suffice it to say that marketers are a small percentage of the worlds working age population.
If assuming that statement is true, why is the percentage of truly successful online-marketers so small? My belief is that we have been taught to fail, taught by our educational system, our early childhood rearing, our life’s experiences, our political system, the daily input of garbage from television, radio, and other forms of entertainment, etc.
The dreams we had as children, the risk taking attitude, the enthusiasm, curiosity, creativity, and eagerness to learn has been put to sleep as we grow older and weary of life. Our general health and wellness play a big part in keeping that inner child hidden and unwilling to show him/herself.
If you want to end the mediocrity in your life, you must let your inner child out, allow him or her to once again enjoy life, explore the possibilities and chase the dreams. You start by examining your past and writing on paper the dreams you had as a child, try to remember what it was that made you give up on that dream.
Here to Learn ‘n Earn
This misquoted phrase became popular with the movie Field of Dreams; the actual quote is “If you build it, he will come.” Along with similar phrases such as “do what you love, and the money will follow,” implies all that is necessary to achieve success with your goals or dreams is to love what you’re doing and success will automatically follow.
The truth is, nothing could be further from the truth. There is no “magic pill,” no “unknown secret,” it’s going to require, dare I say, work, anything else is plain and simple wishing. While I’m spewing out quotes, keep this one in mind, “You can‘t handle the truth!”
I’m not implying that these things are un-important, they are very important, but you will not accomplish your goals using these principals alone, you must have a plan, and you must act on that plan. When you purchase a product from a “guru”, you are purchasing their plan, their strategy which has worked for them. You can save yourself a lot of money by just accepting the free content that they offer, in most cases it is very valuable.
If you follow the guru’s long enough, absorb all of the free content that they offer, you will see the “secret” in this industry expose itself. Then this is where the work begins, developing a plan of your own.
To your success…
If you have looked into internet marketing at all, you will have come across the industries latest jargon in their lexicon, the webinar. This acronym is used for web-based seminar, basically it is a seminar or lecture on the web that is interactive as opposed to a webcast which is not interactive.
This is another tool that can be outsourced, GoToMeeting.com is one such business. I’ve seen many of these over the past few months and have received a lot of good content. However, one thing I particularly find irritating is the length of some of the webinars. I have seen some that ran 2 – 3 hours, this is really stretching it in my book.
I’m also starting to see all day events, they run 8 hours or better, a bit much. Usually they will bring on clients or other experts in the industry and they basically pat each other on the back and tell of their successes. I don’t know if these all-day-athons are industry tests, or if they are really working, time will tell.
I’ve seen all levels of experts using this tool, and it’s not hard to tell the real experts from the BSers. But that is the beauty of this industry, at this point in time. The barrier to entry is so low, any one can become an expert. But as it goes in all industries, the time will come when it will take large sums of cash to get into the business and will be out of reach for most of us and a few big boys will pull all of the strings.
To your success…
There are many gurus in the expert industry today, but I have to admit my favorite is Brendon Burchard. Not only does he give a lot of his knowledge free of charge, but he does it with enthusiasm. When he speaks you can feel the energy and passion in his voice.
He is a best selling author, motivational speaker, and all round good guy. I suggest you click his name above, and become acquainted with the king. For those of you familiar with him, well then I’m just preaching to the choir.
He was my main inspiration for getting into this industry.
To your success…
If you are using videos in your internet marketing, keep this in mind the next time you produce one, watch the length of it! I’ve seen several of these from well known, successful gurus that ran well over an hour!
If you can’t get your message across in less than 10 or 15 minutes, there is something wrong with your message. And if you can’t, break it up into smaller segments.
Even as hungry as I am for knowledge about this business, I’m NOT going to set through something that long with un-divided attention. I’ll go play Bilge Rats on Facebook and let it run in the background.
If you want to keep my un-divided attention you better make the content interesting and get to the point quickly, you’ll probably be losing me after 5 or 10 minutes. And keep your hype to a minimum, I’m not your ordinary empty skull that falls for your bull shit.
I’m intelligent enough to know there is no secret that you have, that everybody else doesn’t have. There is no step-by-step plan that is that much different from the other hundreds of marketers trying to sell their package of magic tricks.
That kind of stuff might work on a complete newbie, if you’re the first one to get him, or he is really thick headed. More than likely you’ll get some guy who is truly trying to get a handle on how the business works and you’re NOT the first site he stumbled upon and your message will just confuse him to the point where he says the hell with it and gives up.
I’m just sayin…
To your success
Ok, you have your domain name and you have it hosted, now what. Well you begin building your website. Unless you’ve chosen a host such as, GoDaddy or Yahoo , where the building tools are built in, you will need an html editor and a little knowledge of the html language.
Most of the editors available today will perform much of the grunt work for you. If you’re the kind that likes to tweak, then the amount of tweaking you’ll be able to do will be limited to the amount of knowledge you have about the language.
You will find a plethora to choose from, ranging in price from a few to hundreds of dollars depending on the features you want or require.
Just a very few years ago the amount of graphics used on a site was an important factor in loading time of your site, I don’t think loading time is that much of a problem today as most people have broadband, but remember my mantra, “all things in moderation”.
If you have really deep pockets you can have your site professionally built. If that’s not the case there are literally tons of free templates available for download, here again a little knowledge of the language is necessary for tweaking.
You can find everything you need by using these search terms, free website templates, html editors; in your favorite search engine(s).
To your success…
A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are hostnames that identify Internet Protocol (IP) resources such as web sites. Domain names are formed by the rules and procedures of the Domain Name System (DNS).
Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users that wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.
Individual Internet host computers use domain names as host identifiers, or hostnames. Hostnames are the leaf labels in the domain name system usually without further subordinate domain name space. Hostnames appear as a component in Uniform Resource Locators (URLs) for Internet resources such as web sites (e.g., en.wikipedia.org).
An important purpose of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.
Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.
The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level development and architecture of the Internet domain name space. It authorizes domain name registrars, through which domain names may be registered and reassigned. The use of domain names in commerce may subject strings in them to trademark law. In 2010, the number of active domains reached 196 million.
If you’ve read step one,Link, then you should have an idea of what you want for a domain name. You want your chosen name to reflect the concept of what it is you are marketing, as close as possible.
Your name will also figure prominently in your placement by the search engines.
Cost can vary between registrars but is usually under $15.00. On the resources page of this blog you will find links to several possible services.