Tag Archives: Marketing

The Secret Paradox

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Merriam-Webster defines secret as kept from knowledge or view.

Wikipedia defines paradox as “a seemingly true statement or group of statements that lead to a contradiction or a situation which seems to defy logic or intuition. Typically, however, quoted paradoxical statements do not imply a real contradiction and the puzzling results can be rectified by demonstrating that one or more of the premises themselves are not really true, a play on words, faulty and/or cannot all be true together. But many paradoxes, such as Curry’s paradox, do not yet have universally accepted resolutions. The word paradox is often used interchangeably with contradiction.”

How can so many different marketing gurus have the secret when many times the secret contradicts another guru’s secret? That is the secret paradox. Perhaps it is not a secret after all. Maybe it’s just a strategy that works for them, and might not work for you.

They all work on the same basic principles. Once you have the basic principles you have most of the secret. When you buy their package of secrets, what you are buying is their implementation of the basic principles.

Something to keep in mind the next time you are preparing to shell out dollars for a secret.

 

Step Two, You Will Need a Domain Name

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From Wikipedia:

A domain name is an identification label that defines a realm of administrative autonomy, authority, or control in the Internet. Domain names are hostnames that identify Internet Protocol (IP) resources such as web sites. Domain names are formed by the rules and procedures of the Domain Name System (DNS).

Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic top-level domains (gTLDs), such as the prominent domains com, net and org, and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users that wish to connect local area networks to the Internet, create other publicly accessible Internet resources or run web sites. The registration of these domain names is usually administered by domain name registrars who sell their services to the public.

Individual Internet host computers use domain names as host identifiers, or hostnames. Hostnames are the leaf labels in the domain name system usually without further subordinate domain name space. Hostnames appear as a component in Uniform Resource Locators (URLs) for Internet resources such as web sites (e.g., en.wikipedia.org).

An important purpose of domain names is to provide easily recognizable and memorizable names to numerically addressed Internet resources. This abstraction allows any resource (e.g., website) to be moved to a different physical location in the address topology of the network, globally or locally in an intranet. Such a move usually requires changing the IP address of a resource and the corresponding translation of this IP address to and from its domain name.

Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.

The Internet Corporation for Assigned Names and Numbers (ICANN) manages the top-level development and architecture of the Internet domain name space. It authorizes domain name registrars, through which domain names may be registered and reassigned. The use of domain names in commerce may subject strings in them to trademark law. In 2010, the number of active domains reached 196 million.

If you’ve read step one,Link, then you should have an idea of what you want for a domain name. You want your chosen name to reflect the concept of what it is you are marketing, as close as possible.

Your name will also figure prominently in your placement by the search engines.

Cost can vary between registrars but is usually under $15.00. On the resources page of this blog you will find links to several possible services.

First Step, What is Your Real Intention

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Disclaimer: The following comments and opinions are mine and based on my experiences and observations, I make no guarantees’ as to their accuracy

This is the first of a series of articles to get you started in the “expert industry”. This is the term used by Brendon Burchard, in my opinion the number one man in the industry. You would do well to access all of the free information he gives away, it’s invaluable.

Step one. What is your intention? What is it you want to achieve by following this path into information marketing? Are you looking for monetary gain? I don’t ask this as if there is something wrong with that intention, I ask only so you can define what the real reason/intention is in your own mind, be honest with yourself.

I was looking for financial freedom, I knew that this freedom would lead the way to time freedom. Like it or not, money is the path to most of our perceived freedoms, there is a symbiotic relationship between the two. If you have time freedom and no money, or money and no time freedom, well you get the picture.

When I decided to follow the path, I was unsure of the intention. I had read through many of the guru’s materials and had the impression that my intent must be a noble one, such as helping my fellow man, I now believe this is what I call, collateral good. My intention is to produce a passive stream of income, helping my fellow man is a collateral good consequence of my intention.

Your intention my be completely opposite mine, that is to say, your intention may be to help your fellow man, in which case your collateral good may be a passive stream of income. The point I’m making, you must be honest with yourself about your intention, or else it will always be a thorn in your side and causing conflict in your thinking.

There you have the first step, think about it, what is your real intention?

Information Marketing

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If you’re new to internet marketing, information marketing, net marketing, whatever you want to call it, you’ve come to the right place.

While here you may just learn something and save yourself a lot of wheel spinning. What I’ve learned so far is that you can come down with information overload very quickly. That illness my friend is a bad bug to catch.

Information overload can lead to inaction which is the death knell for your dream of an information marketing business. If you don’t put your new knowledge to good use, it just becomes useless information, nothing more than trivia.

Whatever you may learn here please feel free to comment on it, and put it to good use.

To your success.